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What should stay human (No Tedi & No Tools)

These are the parts where human judgment still matters a lot.

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1. Final campaign strategy choice

Tedi can suggest angles, but a human should decide:

• which angle is best for the client
• which angle matches the brand and business goals
• whether the idea is actually strong enough for media

Tedi can suggest. Humans should choose.

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2. Final approval of media targets

Tedi can rank outlets, but a PR person should confirm:

• is this truly the right medium?
• is this outlet too low quality?
• is this outlet too commercial?
• is this the right audience?
• is this outlet suitable for the client brand?

This is partly business judgment, not just relevance matching.

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3. Final approval of the contact person

This is the most important human checkpoint. The system & Tedi can suggest a journalist/editor, but a human should confirm:

• is this really the correct person?
• is the contact appropriate for this topic?
• is the person too senior / too junior?
• is there a better relationship-based contact already known?

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4. Relationship-sensitive decisions

Humans should handle:

• “we already contacted this person recently”
• “this journalist hates generic pitches”
• “we have a good relationship with this editor”
• “do not contact this person again”
• “use LinkedIn instead of email here”

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5. Final approval of the outreach message

Tedi can draft very strong emails, but a human should approve:

• tone
• overclaiming
• risky wording
• factual correctness
• whether it sounds too generic
• whether it fits the client brand

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6. Anything reputationally risky

Humans should decide when:

• topic is controversial
• data claims are sensitive
• the client is in legal/medical/financial fields
• the message could damage brand trust
• the journalist fit is uncertain

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7. Final send

You already said media contact should stay outside the tool. I agree. At least for a long time, final sending should stay human-controlled.

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What is “automate with human approval”

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Good examples

Tedi does the work, the employee just approves or edits:

• topic shortlist
• media shortlist
• contact shortlist
• CRM creation suggestion (Productive could be integrated if necessary)
• draft email
• LinkedIn draft
• tag/list assignment

This is where you get the biggest efficiency gains without losing control.

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Fully automated

Tedi will do the following steps without human review:

• client site deep analysis & understanding
• summarize client
• classify project type
• generate topic options
• generate study options
• find media candidates
• collect article examples
• find author pages
• prepare contact candidates
• search for matches
• deduplicate (similar to Prowly)
• generate pitch drafts
• generate notes and evidence
• export review package

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Human approval required

• choose final campaign angle
• choose final media list
• choose final contact
• approve CRM creation if low confidence
• approve outreach copy
• approve any risky claims
• approve final send

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Human only

• relationship management
• strategic exceptions
• escalation decisions
• final contact/send
• handling unusual or sensitive campaigns

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Final Tedi pipeline Model

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Tedi does:

research, structuring, ranking, enrichment, drafting

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Evergreen Media Digital PR Team does:

selection, approval, relationship judgment, final sending

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Summary

Digital PR work can be automated heavily with Tedi, but not all parts should be. The sweet spot is: 90% machine-tedi-driven preparation, 10% human judgment at critical checkpoints That gives you:

• huge time savings
• better consistency
• fewer manual steps
• but still quality control where it matters most