Client Scenarios

New client: A dental practice in Munich, Germany (zahnarzt-muenchen.de)

Research:
1. Keyword research for local dental terms in German:
   - Zahnarzt München
   - Zahnimplantate München
   - Invisalign München
   - Zahnreinigung München
   - Kieferorthopäde München
   Get volume, difficulty, and local intent analysis.

2. Competitor analysis for top 3 ranking dental sites in Munich

3. Backlink audit of client site vs competitors

Documentation:
Create Google Doc "Zahnarzt München - SEO Strategy":
- Local keyword opportunities table
- Competitor comparison
- Technical SEO priorities
- Content recommendations (FAQ, service pages, blog topics)
- Local SEO checklist (Google Business Profile optimization)
- 3-month action plan

Launching new SaaS: AI writing assistant targeting content marketers in US/UK.

Complete launch SEO package:

1. Keyword research:
   - "AI writing assistant", "AI content generator", "AI copywriting tool"
   - Find 50 related commercial and informational keywords
   - Analyze intent distribution

2. Competitive landscape:
   - Jasper.ai, copy.ai, writesonic.com
   - Their DR, traffic, top keywords
   - Their best performing content

3. SERP analysis:
   - Who dominates the top 10?
   - What content types rank? (tools, listicles, reviews?)

4. Content strategy:
   - What pages do we need at launch?
   - What blog content should we create first?

Create comprehensive launch documentation:
- Google Sheet with all keyword data and competitor analysis
- Google Doc with launch SEO playbook (pages to create, content calendar, link building priorities)

Client is migrating from old-site.com to new-brand.com

Pre-migration research needed:

1. Complete audit of old-site.com:
   - All organic keywords they rank for
   - Traffic by page (top 50 pages)
   - Total backlinks and referring domains
   - Top referring domains to preserve

2. Competitor benchmarking:
   - What will competitors be if positioning changes?
   - What keywords should we target on new domain?

3. Risk assessment:
   - Which pages/keywords have most traffic to lose?
   - Which backlinks are most valuable to redirect?

Create migration documentation:
Google Sheet "Website Migration - SEO Data":
- Complete keyword inventory
- Page traffic inventory
- Redirect mapping template (old URL → new URL)
- Backlink preservation priority list

Google Doc "Website Migration - SEO Plan":
- Pre-migration checklist
- Redirect strategy
- High-risk pages requiring special attention
- Post-migration monitoring plan
- Timeline with milestones

New e-commerce client: outdoorvoices.com (athletic apparel)

Perform full SEO audit:

1. Site metrics: DR, traffic, keywords, backlinks
2. Top 20 product/category pages by traffic
3. Keyword opportunities they're missing
4. Competitor comparison vs lululemon.com and gymshark.com
5. Top referring domains

Create Google Sheet "Outdoor Voices SEO Audit":
- Site metrics summary
- Page performance data
- Keyword opportunities
- Competitor comparison
- Backlink analysis

Create Google Doc "Outdoor Voices - SEO Recommendations":
- Current state summary
- Key opportunities
- Priority fixes
- 6-month roadmap
- Budget recommendations

We're pitching SEO services to a potential client: allbirds.com

Prepare pitch research:

1. Current SEO state:
   - DR, traffic, keywords
   - Top performing pages
   - Recent traffic trends

2. Quick wins we could deliver:
   - Keywords in position 4-15 with good volume
   - Broken backlinks to reclaim
   - Content gaps vs competitors

3. Competitive positioning:
   - How they compare to nike.com, adidas.com sustainable lines
   - Opportunities they're missing

4. Backlink opportunity:
   - Their link profile vs competitors
   - Link building potential

Create Google Doc "Allbirds SEO Pitch":
- Current state (be honest about strengths/weaknesses)
- Opportunity size (traffic potential)
- Our recommended approach
- Quick wins we can show in first 90 days
- Investment recommendations

Client: intercom.com (B2B SaaS - customer messaging)
Goal: Grow blog traffic by 50% in 6 months

Research:

1. Current blog performance:
   - Top 30 articles by traffic
   - Keywords they rank for
   - Content types that work

2. Content opportunities:
   - Keywords in position 4-20 (refresh opportunities)
   - Related keywords not being targeted
   - Competitor content from drift.com and zendesk.com

3. SERP analysis for top opportunity keywords

Create Google Sheet "Intercom Content Strategy Data":
- Current blog performance
- Keyword opportunities
- Competitor content analysis
- Priority rankings

Create Google Doc "Intercom 6-Month Content Plan":
- Current state analysis
- Content refresh priorities (existing articles)
- New content recommendations (20 article ideas)
- Editorial calendar
- Success metrics

Client: canva.com
Expanding focus to Spanish-speaking markets (Spain, Mexico, Argentina)

Research needed:

1. Keyword opportunities in Spanish:
   - Translation of their top English keywords
   - Local search volumes in ES, MX, AR
   - Keyword difficulty comparison

2. Competitive landscape:
   - Who ranks in Spanish markets?
   - What's their authority?
   - Content differences vs English

3. Market sizing:
   - Total traffic opportunity by country
   - Which market to prioritize first?

Create Google Sheet "Canva Spanish Markets Research":
- Keyword mapping (English → Spanish)
- Volume by country
- Competitor analysis

Create Google Doc "Canva - Spanish Market Entry Strategy":
- Market opportunity by country
- Recommended priority order
- Content localization needs
- SEO requirements for Spanish sites
- Timeline and resources

Client issue: buffer.com lost 30% organic traffic over the last 3 months.

Investigation needed:

1. Current state vs 3 months ago:
   - Traffic trend analysis
   - Keyword ranking changes
   - Pages that lost traffic

2. Identify potential causes:
   - Which keywords dropped?
   - Which pages were affected?
   - Did competitors gain what they lost?

3. Backlink health:
   - Any significant lost backlinks?
   - Anchor text issues?

4. Competitor comparison:
   - Did similar sites also drop? (algorithm update?)
   - Who gained the keywords Buffer lost?

Create Google Doc "Buffer Traffic Recovery Plan":
- Investigation findings
- Likely causes identified
- Recovery priorities
- Action plan by week
- Metrics to monitor

Evaluating potential affiliate site acquisition in "best mattress" niche.

Research:
1. Top 50 keywords in the niche (US market)
   - Volume, difficulty, CPC
   - Commercial vs informational split

2. Competitive analysis:
   - sleepfoundation.org
   - mattressadvisor.com
   - sleepololis.com
   Domain ratings, traffic, top keywords

3. Backlink requirements:
   - What DR do top sites have?
   - What kind of links do they have?

4. Content analysis:
   - What content types rank?
   - How much content do top sites have?

Create Google Doc "Mattress Affiliate Niche Analysis":
- Market opportunity size
- Competition assessment (1-10 difficulty rating)
- Estimated investment needed
- Time to profitability estimate
- Go/no-go recommendation