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AuthorAuthor: Adnan Ali

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Overview

When you create a brand, Tedi automatically starts discovering comprehensive information about it using advanced Tedi Network capabilities and deep research to gather detailed insights about the target brand.
Brand Discovery Panel

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Why Brand Discovery Matters

Brand Discovery isn’t just about displaying information it directly enhances how AI Brand Monitor analyzes and reports on your competitive landscape. Below are the key benefits of Tedi’s Brand Discovery: 1. Discover Missing Domains Tedi automatically identifies domains associated with a brand that you might have missed. Adding these domains to your tracking ensures you capture all mentions-whether AI responses reference the main website, regional sites, or product-specific domains. Here is an example of how this works in practice:
1

You create a brand

You create a brand “Capmo” with the tracked name Capmo and domain capmo.com.
Create Brand Example
2

Tedi Discovers Missing Domains

Tedi automatically researches the brand and discovers that capmo.de is also associated with Capmo-a regional domain you didn’t add.
Domain Not Tracked Warning
3

Add the Missing Domain

Tedi displays the suggestion, but never modifies your brand domains automatically. You must manually add capmo.de to your brand’s settings. This ensures you have full control over your tracking configuration.Once added, you’ll capture mentions from both capmo.com and capmo.de in AI responses.
Without this discovery, you’d miss mentions when AI platforms reference the alternate domain-potentially underreporting your brand’s visibility.
2. More Accurate Sentiment Analysis When Tedi has deep knowledge about a brand, sentiment analysis becomes more neutral and realistic. Instead of surface-level scoring, Tedi understands the brand’s context, market position, and offerings-leading to fair, unbiased sentiment comparisons across your competitive set.
Domain Not Tracked Warning
3. Quick Brand Overview Get instant visibility into any brand without leaving your dashboard. Understand company size, location, revenue, and industry at a glance-essential context when analyzing why certain competitors may have stronger or weaker AI visibility.
Quick Brand Overview
4. Understand Brand Attributes Tedi identifies key business characteristics: Is this a B2B company? Do they sell products or services? Do they have mobile or desktop applications? These attributes help explain why AI platforms recommend certain brands for specific use cases.
Example: A user asks ChatGPT for “construction management software with a mobile app.” Your brand doesn’t have mobile apps, but a competitor does. By checking the Attributes section, you can quickly see that the competitor has “Has Mobile Apps: Yes” while your brand shows “Has Mobile Apps: No”-this explains why they’re being recommended and you’re not.
Understand Brand Attributes
Understanding these gaps helps you identify what product features or offerings might be limiting your AI visibility-and where to focus your development or messaging efforts. 5. Funding & Trust Signals Knowing who funds a company and how much they’ve raised provides insight into their market credibility. A well-funded competitor may have more resources for content marketing and PR-factors that influence AI training data and responses.
Funding & Trust Signals
6. Social Media Discovery Tedi identifies the brand’s social media presence across platforms like Twitter (X), LinkedIn, Facebook, and Instagram. Understanding where a brand is active online provides valuable context for AI visibility analysis.
Why it matters: AI platforms often cite social media as sources in their responses. If a competitor has a strong LinkedIn presence with thought leadership content, AI may reference their posts when answering industry questions. Knowing your competitors’ social footprint helps you understand where they’re building authority-and where you might be missing opportunities.
Social Media Discovery
Social media activity influences AI training data in several ways:
  • Content amplification - Posts that get shared widely become part of the web content AI models learn from
  • Brand authority signals - Active engagement on professional platforms like LinkedIn signals industry expertise
  • Real-time relevance - Recent social activity can influence AI responses about current events or trends
7. SEO Metrics for Anomaly Detection SEO metrics like Domain Rating reveal how authoritative a brand’s online presence is. Tedi uses this data to detect unusual AI behaviors-helping you identify when AI rankings don’t align with expected trust signals.
SEO Metrics for Anomaly Detection
SEO metrics provide crucial trust signals that help identify unusual AI behavior. Here’s how:
Example Anomaly: A competitor with a Domain Rating of 30 (weak) is positioned #1 by ChatGPT, while your brand with a Domain Rating of 75 (strong) appears lower. This mismatch between SEO authority and AI ranking could indicate:
  • Sponsored or promoted content within AI responses - Google (Ai Overview) & Elon Musk’s (Grok) do this :) for ads and partnerships
  • Recent PR campaigns not yet reflected in SEO metrics
  • AI training data biases, usually favoring newer brands with aggressive marketing
Tedi flags these discrepancies so you can investigate further.
By cross-referencing AI positioning with SEO data from sources like Ahrefs, Tedi creates a clean network of verification process: 
AI Platform (e.g., ChatGPT) → Tedi Analysis ← SEO Data (Ahrefs)
This triangulation helps you:
  • Identify neutrality issues in AI recommendations
  • Spot potential sponsored behaviors that may not be disclosed
  • Make data-driven decisions about where to focus your optimization efforts
Brands with higher Domain Rating and more referring domains typically appear more frequently in AI responses-they’re seen as more authoritative sources. If your competitors outrank you despite weaker SEO metrics, it’s worth investigating why.

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Tedi Summary

At the top, you’ll find an AI-generated summary that describes what the company does, powered by Tedi. Click “Show more” to expand the full description. This summary helps Tedi maintain context about each brand, enabling more accurate detection and sentiment analysis throughout your monitoring.

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Company Information

FieldDescription
WebsiteThe brand’s primary website
DomainsDomain aliases such as regional sites or secondary domains (e.g., capmo.de for a German market)
HQ PhoneHeadquarters phone number (national and local formats)
LocationCity, region, and country
AddressFull physical address
Founded inYear the company was established
EmployeesEstimated employee count with range
RevenueEstimated annual revenue range
IndustryPrimary industry classification
KeywordsBusiness-related keywords describing the company - helpful for SEO
If you see a “domain not tracked” warning, consider adding that domain to the brand’s settings. Missing domains mean missing mentions-Tedi helps you discover these gaps automatically.

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Attributes

Quick yes/no indicators about the company’s offerings:
AttributeWhat It Means
Is B2BSells to businesses (Business-to-Business)
Has DemoOffers product demonstrations
Has Free TrialProvides a free trial period
Has DownloadableOffers downloadable software
Has Mobile AppsHas mobile applications
Has Online ReviewsHas presence on review platforms
Has PricingPublicly displays pricing
Why attributes matter: When AI platforms recommend “B2B CRM software with a free trial,” Tedi knows which brands match that criteria. Understanding these attributes helps explain visibility patterns in AI responses.

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Funding

Track the financial backing of brands you monitor:
MetricDescription
Total FundingTotal capital raised
RoundsNumber of funding rounds
Latest StageMost recent funding stage (Seed, Series A, B, etc.)
Latest DateDate of the most recent funding
A timeline of Funding Events shows the history of each round with amounts and dates.
Why funding matters: Well-funded companies often invest heavily in content, PR, and brand awareness-all of which influence AI training data. When comparing yourself against competitors, funding context helps explain why some brands may have stronger AI presence despite similar product offerings.Example: If a competitor has backing from major investors like Microsoft or Apple, this enhances their credibility and trust signals. AI platforms may perceive these brands as more authoritative due to their association with established tech leaders.

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SEO Metrics

Understand the brand’s online presence with key SEO data:

Authority Metrics

  • Domain Rating - Overall domain authority score
  • URL Rating - Page-level authority score

Link Profile

  • Backlinks - Total number of backlinks
  • Ref. Domains - Number of referring domains

Organic Performance

  • Organic Traffic - Estimated monthly organic visitors
  • Organic Keywords - Number of ranking keywords

Paid Presence

  • Paid Traffic - Estimated paid search visitors
  • Paid Keywords - Number of paid keywords

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FAQ

Tedi uses advanced browser capabilities and deep research to power its discovery system. This includes navigating up to 50,000 browser tabs per second and conducting comprehensive web research.When you create a brand, Tedi typically needs 30 seconds to 1 minute to complete the research process.
Nothing critical happens. Brand Discovery is an informational feature, similar to action in our dashboard. It simply shows you:
  • Gaps in your tracking configuration
  • Missing domains you might want to add
  • Comprehensive information about your brand and competitors
Think of it as a research assistant that saves you time investigating competitors manually. It never modifies your data without your explicit action.
Tedi includes advanced graph capabilities called TediGraph that collects information about people working in a brand’s industry. This feature is coming soon to the dashboard.
You don’t need this for AI Brand Monitor tool-it’s an optional overview that lets you add contacts to your enrichment lists in dashboard if you’re using both Digital PR and AI Brand Monitor tools together.
TediGraph can collect the following information about each person:
FieldDescription
Full Namee.g., Max Mustermann
Contact DetailsPhone number (verified), Email address (verified) -> (Digital PR Gold)
Titlee.g., CEO, Marketing Director
Work HistoryCurrent and past positions with details
LocationCity and country
AddressPhysical address (not always available)
Social Media ProfilesLinkedIn, Twitter, etc. (Digital PR Gold)
CompanyCurrent company name
Tedi collects this information from publicly available web sources.
GDPR Disclaimer: We do not violate any privacy regulations. Tedi only collects public data that is accessible to everyone on the web.