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AuthorAuthor: Adnan Ali
Welcome to the AI Brand Monitor documentation. These guides explain how to use AI Brand Monitor to monitor and improve your brand’s visibility in AI assistants.

What is AI Brand Monitor?

AI Brand Monitor helps you understand how AI assistants talk about your brand. When someone asks ChatGPT, Perplexity, or Google Gemini about your industry or competitors, what do they recommend? Do they mention your brand? How do they describe you?

Does AI recommend your brand?

Track when and how AI mentions your company in relevant conversations

How do you compare to competitors?

See side-by-side visibility scores against your competition

What sources does AI cite?

Discover which websites influence AI recommendations

Where are your opportunities?

Get actionable recommendations to improve your visibility
Credit where credit is due: Peec.ai pioneered the concept of AI Brand Tracking.I built this implementation from scratch to fit our specific needs, but the original idea and methodology behind tracking brand visibility in AI assistants came from Peec.ai. I have great respect for their innovation and want to acknowledge them as the pioneers of this approach.

Why Our Tool Instead of Peec.ai?

Business Reasons

We have the same functionality as Peec.ai. Here are a few business reasons why we built our own:
  • We save approximately €2,770 per month (€2,770 × 12 = €33,240 per year) - this is a significant amount for us. By building our own implementation, we can allocate those resources to other critical areas like product development and marketing. With this budget, we can handle millions of prompts per month, which is more than enough for our needs.
  • Full Freedom: We can add or remove features as we want! There are no limits - we can customize the tool to fit our specific needs and integrate it seamlessly with our existing platform. This allows us to create a more cohesive user experience and add unique features that differentiate us from competitors.

Technical Reasons

  • No more translate.google.com links! We track actual sources, which enhances statistics and tracking accuracy. Problem solved!
  • We track more platforms (Google AI Mode, Google Overview, Microsoft Copilot, Grok), and this will grow significantly in the future. We can add any platform we want without relying on Peec.ai’s roadmap.
  • We have personas to send comprehensive Tedi-2.1-powered prompts to AI platforms, which enhances the quality of chats and insights.
  • We use Tedi-2.1 as a classifier layer for sentiments and more. Tedi is an SEO specialist that can perform significantly better than large models like GPT-5, Claude-4.5, etc. in understanding SEO context, which is critical for accurate insights and recommendations.

How It Works

1

You create prompts

Add questions your customers might ask AI assistants
2

We ask AI platforms daily

Our system queries ChatGPT, Perplexity, Gemini, and more every day
3

We analyze responses

Brand mentions, sentiment, and sources are automatically extracted
4

You see insights

Review visibility scores, trends, and opportunities in your dashboard

Key Terms

Understanding these terms will help you get the most out of AI Brand Monitor:
TermWhat It Means
VisibilityHow often AI mentions your brand (shown as percentage)
SentimentHow positively AI describes you (0-100 score)
PositionWhere you appear in recommendation lists (lower is better)
PromptA question asked to AI platforms
ChatOne AI response to one prompt
SourceA website cited by AI
ActionA recommended improvement opportunity
PersonaA user perspective for testing