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AuthorAuthor: Adnan Ali

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Overview

Actions are specific opportunities AI Brand Monitor identifies based on analyzing your visibility data. Instead of just showing you data, Actions tell you what to do to improve your AI presence.
Actions Dashboard
Actions are automatically generated based on your data. You don’t create them - our AI identifies opportunities and presents them to you.

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Action Types

Actions are divided into two main categories:

Earned Actions (Off-Page)

Opportunities on websites you don’t control:
  • UGC - Forums, reviews, social discussions
  • Editorial - News, blogs, tech publications
  • Reference - Wikis, documentation sites
  • Institutional - .gov, .edu resources
How to execute: PR outreach, community engagement, customer advocacy

Owned Actions (On-Page)

Content types competitors create that you could emulate:
  • Comparison - “X vs Y” pages
  • Listicle - “Top 10” style content
  • How-To Guide - Tutorials and walkthroughs
  • Alternative - “Alternatives to X” pages
How to execute: Create content on your own website

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Opportunity Score

Every action has an opportunity score indicating its potential impact:
ScoreLevelWhat It Means
3High5+ sources AND 30%+ competitor gap - prioritize these!
2Medium2+ sources AND 10%+ competitor gap - worth pursuing
1LowSmaller opportunity - address after high priorities
Start with Score 3 actions. These represent your biggest opportunities for improvement.

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Key Metrics

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Source Count

Number of sources (pages/domains) included in this action.
  • Higher count = More established opportunity (many sources discuss this)
  • Lower count = Emerging or niche opportunity

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Presence Gap

The difference between competitor presence and your presence: 
Presence Gap = Competitor % - Your %
  • Competitors mentioned in 65% of relevant sources
  • You’re mentioned in 30%
  • Presence Gap = 65% - 30% = 35%
A 35% gap is significant - this represents strong opportunity!

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Top Domains

The most influential websites for this action. Focus on these first for maximum impact.

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Action Workflow

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Status Options

StatusWhat It Means
PendingNot yet reviewed
TodoAdded to your task list
DoneCompleted
DeclinedDecided not to pursue
1

Review new actions

Check the Pending queue regularly for new opportunities
2

Evaluate and prioritize

Focus on high-score actions with large presence gaps
3

Add to Todo

Move valuable actions to your task list
4

Execute

Create content, do outreach, or pursue the opportunity
5

Mark as Done

Track your completed work
6

Monitor results

Check if your visibility improves over time

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Action Detail View

Action Detail View
Click any action to see details:

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Summary Section

  • Full description of the opportunity
  • Opportunity score explanation
  • Presence gap analysis

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Sources List

ColumnWhat It Shows
URL/DomainThe source website
Brand MentionedIs your brand present?
CompetitorsWhich competitors appear
Times UsedHow often AI cites this source

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Recommendations

Specific suggestions for addressing this action:
  • Target websites to pursue
  • Content types to create
  • Outreach strategies to try

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Prioritization Framework

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How to Prioritize

1

Start with score 3

High opportunity scores first
2

Look for large gaps

30%+ presence gap = significant opportunity
3

Check source count

5+ sources = established opportunity
4

Consider effort

Some actions are easier than others

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Quick Wins vs. Long-Term

Quick Wins

  • UGC discussions you can join
  • Review sites where customers can post
  • Content you can create quickly
Timeline: Days to weeks

Long-Term Plays

  • Editorial features requiring PR
  • Comparison rankings from authoritative sites
  • Wikipedia or reference site mentions
Timeline: Weeks to months

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Taking Action

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For Earned (Off-Page) Actions

  • Create newsworthy content or announcements
  • Build relationships with journalists and bloggers
  • Offer expert commentary for industry articles
  • Consider sponsored content if appropriate
  • Participate authentically in discussions
  • Have customers share their experiences
  • Answer questions where your product is relevant
  • Never spam - this backfires badly
  • Ask satisfied customers to leave reviews
  • Respond to existing reviews professionally
  • Keep your profile information updated

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For Owned (On-Page) Actions

  • Be fair and honest about competitors
  • Focus on your unique strengths
  • Update regularly as products change
  • Use real data and examples
  • Include yourself naturally (don’t be first unfairly)
  • Be genuinely helpful to readers
  • Cite sources and data
  • Keep content fresh and updated

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Best Practices

Be Patient

Actions take time to impact AI visibility. It can take weeks or months for AI models to pick up on new content.

Be Consistent

Regular, sustained effort beats occasional bursts. Work on a few actions each week.

Track Everything

Use the status system to track what you’ve tried. This helps you learn what works.

Quality Matters

One great mention on an influential source is worth more than many weak mentions.