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AuthorAuthor: Adnan Ali

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Overview

Brands are the companies AI Brand Monitor tracks in AI responses. You can monitor your own brand and multiple competitors to see how AI platforms compare you against the competition.
Brands Table

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Types of Brands

Your Brand

Your primary brand - highlighted with the “Your brand” badge in Dashboard. You should have exactly one brand marked as your own per project.

Competitors

Companies you compete against. Track them to compare visibility, sentiment, and positioning.

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Setting Up Brand Tracking

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What You Need to Configure

Brands Table
1

Brand Name

The display name shown in your dashboard (e.g., “Salesforce”, “HubSpot”)
2

Tracked Name

The name AI Brand Monitor looks for in responses. Should be the most common way people refer to your brand. Case-insensitive.
3

Aliases

Alternative names AI might use - abbreviations, old names, product names
4

Domains

Your websites (e.g., yourcompany.com). Helps identify owned content vs. third-party mentions.
5

Color

Choose a distinct color for charts and visualizations

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Aliases Are Important

Without proper aliases, you might miss mentions! AI responses vary in how they reference brands.
Main NameSuggested Aliases
SalesforceSFDC, Salesforce CRM, Salesforce.com
HubSpotHub Spot, HubSpot CRM
MicrosoftMS, MSFT

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How Brand Detection Works

When AI Brand Monitor receives an AI response, it scans the text for:
  1. Exact matches - “Salesforce offers…”
  2. Alias matches - “SFDC pricing includes…”
  3. Contextual matches - Brand mentioned in context
“For enterprise CRM, I recommend Salesforce or HubSpot.”
Both Salesforce and HubSpot are detected as mentioned.
“The platform from Salesforce.com is comprehensive.”
Detected because the domain is in brand settings.
“Many companies use SFDC for sales management.”
Would be missed if “SFDC” isn’t set as an alias!

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Brands Table

Brands Table Details
The brands table on your dashboard shows:
ColumnWhat It Means
BrandBrand name and logo
VisibilityPercentage of chats mentioning this brand
SentimentAverage sentiment score (0-100)
PositionAverage position in recommendation lists

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Competitive Analysis

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If Your Visibility Is Lower Than Competitors

1

Check the gaps

Which prompts do they appear in but you don’t?
2

Analyze sources

What websites cite them? Can you get mentioned there too?
3

Create content

Target the topics where you’re missing

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If Competitors Have Better Sentiment

1

Read actual responses

See exactly how AI describes them vs. you
2

Check review sites

Reviews on G2, Capterra, etc. influence AI sentiment
3

Address criticisms

Update your content to address common concerns

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Managing Brands

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Adding a New Brand

1

Go to project settings

Navigate to your project settings page
2

Click Add Brand

Find the brands section and click add
3

Fill in details

Display name, tracked name, aliases, domains, and color
4

Choose type

Select whether it’s your brand or a competitor

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Editing a Brand

Changes take effect immediately for new data. Historical data remains unchanged.
If you add important aliases, consider whether you need to review past responses for missed mentions.

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Removing a Brand

When you remove a brand:
  • Brand disappears from charts
  • Historical mentions remain in the database
  • You can re-add the brand later

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Best Practices

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Choosing Competitors

Do Track

  • Direct competitors (same product category)
  • Market leaders (even if different segment)
  • Emerging competitors (new entrants gaining traction)

Don't Over-Track

  • Too many competitors (3-5 is ideal)
  • Unrelated companies
  • Brands you don’t actually compete with

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Setting Up Aliases

Think about:
  • Common abbreviations (IBM, MS, SFDC)
  • Old company names (if recently rebranded)
  • Product names (if different from company)
  • Regional variations

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Regular Review

Monthly: Check for new competitors, review missed mentions, and add new aliases if AI uses unexpected names.

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Suggested Brands

AI Brand Monitor automatically detects brands mentioned in AI responses that you’re not yet tracking. Check the “Suggested Brands” section to:
  • Discover new competitors
  • Find brands you forgot to add
  • Identify industry partners worth tracking